Rebecca Longenecker

8810 10th Ave SW Seattle WA 98106 | rebecca.longenecker@gmail.com | (717) 203-9687

 

Qualifications

  • Marketing strategy, production, and analysis skills for optimizing digital audience engagement, including: Social media, Email marketing, Events, Partner programs, Web experience

  • Content creation expertise including copywriting, design, and audio for digital assets including: Ebooks, One-sheets, Presentations, Podcasts, Websites, Banner ads, Pamphlets, Swag, Email banners

  • Graphic design experience, expert in Adobe suite. Audiophile. My favorite shows from KUOW include: Battle Tactics for your Sexist Workplace, How to be a Girl, How’s your Day?, and Terrestrial

 

Experience

 

Program Manager, Yesler and Accenture, Seattle WA Nov 2018 - present. Yesler was acquired by Accenture in April of 2020. Program lead for partner marketing projects on the account of a leading cloud services provider. Lead campaign strategy, creative, and execution for partner campaigns and enablement materials. Worked cross-functionally within Accenture and client team. Fully owned budget health, risk management, scoping, and scheduling. 

Marketing & Creative Manager, Viral Launch, Aug 2017 - Aug 2018. I worked with the CEO to establish project scope, execution, and reporting. I worked with the Marketing Team to ensure timely execution of all marketing projects, alignment with our brand standards, and achievement of established marketing goals. My achievements included:

  • 30% increase in ranking keywords

  • 27% reduction in website bounce rate

  • 20% increase in Facebook company page likes

  • Over 100,000 podcast episode download

Independent copywriter and eCommerce Specialist, Chicco USA, Oct 2015 - April 2017. Established a new written voice for Chicco NaturalFit products and collaborated with Category and Product Managers to manage consistency of voice across multiple platforms. Utilized Adobe Photoshop and Adobe Illustrator to create final published banners and feature highlights.

 

Education

Bachelor of Arts, English Language and Literature, Eastern Mennonite University, Harrisonburg, VA 2015

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CONTACT

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